Free Shipping Progress Bar — EcomBoost PrestaShop Module

The problem

Customers abandon their cart because shipping costs catch them off guard at checkout. 70% of cart abandonment is due to unexpected costs.

Shipping costs only appear at checkout
Customer doesn't know how much is left for free shipping
No motivation to add more products
Stagnant AOV with no visual incentive

The solution

An animated bar that shows exactly how much is left for free shipping. It creates a clear, tangible goal for the customer.

Bar visible in mini-cart, cart page and checkout
Progress updated in real time
Clear message: "X EUR left for free shipping"
Celebration when the goal is reached

3 Strategic Locations

The bar appears in the mini-cart drawer, cart page and checkout. The customer never loses sight of the goal.

Smooth Animation

The progress bar animates in real time when items are added to the cart. Immediate and satisfying visual feedback.

Configurable Threshold

Set the minimum value for free shipping directly in the PrestaShop back office. Adjust at any time without touching code.

Loss Aversion + Goal Gradient

People hate losing a benefit they almost earned — that's Loss Aversion. At the same time, the closer they are to a goal, the more motivated they become to reach it — the Goal Gradient effect. The free shipping bar leverages both principles: it shows what the customer is about to lose (free shipping) and makes progress visually tangible, creating an irresistible urge to add one more product to the cart.

+20-40%

AOV increase

58%

Add more items

3x

More free shipping thresholds reached